Have you been struggling with driving more traffic to your website?
Here is the quick guide to driving organic traffic to your website and helps you rank higher in search engines like Google.
But first, what is organic traffic?
Organic traffic refers to the visits a website receives due to unpaid search results in search engines like Google, Bing, or Yahoo. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid/sponsored ads.
Incidentally, the branch of digital marketing that focuses on improving organic traffic is called search engine optimization (SEO). This is the process of improving the quality and quantity of your website traffic, leading to better visibility of your products or services on search engines.
So why do you need more organic traffic?
Users who type a query in a search engine usually have a specific intent. If you can provide them with an answer to their question or a solution to their problem, you’ll potentially gain a new customer (plus a new social media follower or a new email subscriber!).
1. Prioritize satisfying search intent
Search intent is the reason behind a user’s search query. It’s essential to understand what your users are looking for to create content that meets their needs. If your content doesn’t fulfill user intent, it can lead to a bad user experience, which can negatively impact your website’s ranking.
3 basic types of search intent:
Informational: Users looking for information or answers to questions.
Navigational: Users searching for a specific website or resource.
Transactional: Users looking to make a purchase or take a specific action.
Here are free and easiest ways to identify search intent:
Put yourself in your audience’s shoes: Think about your target audience and what they’re looking for. What are their pain points, and what solutions are they seeking?
Use keyword research tools: Utilize tools like Ahrefs, SEMrush, or Moz to identify the search intent of the keywords you need.
Analyze the SERPs: Study the content and structure of top-ranking pages for your target keywords. Identify patterns and common themes that can help you create content that meets user intent.
2. Target keywords wisely: Choose specific keywords
Keyword targeting is an essential method for driving traffic to your site. One tip we’d recommend is to use keywords that are more specific to your products or services instead of using the ones with the highest search volume.
Short-tail vs. Long-tail keywords:
The keywords you target may be either short or long-tail, and in some cases, a combination of both can be utilized with close interrelation. Short-tail keywords, also known as head terms, represent search queries covering broad topics with substantial search volumes.
3. Technical SEO: Help search engine understand your website easily
To drive organic traffic, it’s essential to ensure search engines can read and understand your website. Otherwise, it’s like you have a beautiful house but you don’t appear on the city map so no one can find it. Here are a few key areas to focus on:
Add schema markup: This code helps search engines understand what your content is about. It’s like adding labels to your files, so search engines can categorize and show them to users.
4. Repurpose and refresh old content consistently
If you had to choose between two blog posts on building a website, would you read the one published in July 2021, or the one published in July 2025?
Believe it or not, even if you choose the one published last year, Google is still going to reward freshness. That way, by updating old blog posts, you will be able to get new visits that potentially lead to new social shares and customers.
Identify blog posts that are worth updating. One way of doing this is to analyze the data for the content with Google Analytics (GA) and Google Search Console (GSC). If you see a post that is outdated, but has the potential to rank higher for keywords with high search volume, then this is an opportunity for you to refresh some old content.
5. Optimize internal links
An internal link is a type of hyperlink from one page of your website to another within the same website. Optimizing internal links for your website can be a low-cost, but highly effective SEO technique that doesn’t take much of your time and resources.
With internal linking, you can: Distribute the value of backlinks to your pages
Help users navigate to the content that is most relevant to them
6. Invest in building backlinks
Backlinks, also called inbound links or incoming links, are links on a website other than your own that go back to a page on your website. Your backlinks profile overall is an indicator of how well-liked your website is with users (this acts as a “vote of confidence” for your website). In fact, it’s the third biggest ranking factor for Google’s algorithm. In SEO, this is known as off-page SEO.
Building backlinks to your site definitely takes some time and effort. However, you can get started by:
7. Examine current data and metrics
If you want to focus on growing your organic traffic, analyze your current data. By examining your current data, you will be able to get insights in just a few minutes. The cool part is, you’ll be able to cut down on that time you spend on brainstorming ideas by making decisions based on numbers.
8. Levarage social media to drive traffic
A successful digital marketing strategy doesn’t omit the use of social media. While social media doesn’t directly impact your website ranking like SEO, it still does add tremendous value to your business.
Depending on the types of business you’re operating, focus on one or two platforms. You can start with LinkedIn and Facebook if you’re a B2B company, or Facebook and Instagram if you’re focused on B2C.
9. Answer questions on Google’s People Also Ask
Google’s People Also Ask is a snippet that presents users with additional queries from users. For instance, if you input “how to drive more organic traffic to a website,” the People Also Ask feature on Google provides further questions that other users have posed that are related to your initial query. These are relevant questions that can assist users in gaining more insights or answers beyond their original search.
Google search results showing questions and an article on how to drive more organic traffic to a website
10. Focus on improving page speed
Imagine you’re shopping for some clothes online but the website loads really slowly. Do you cringe at that idea alone?
Do you know that nearly 47% of users expect a site to load in 2 seconds or less – and that waiting any longer makes them bounce? And slow-loading websites cost retailers $2.6 billion in annual sales? If you’re wondering why your website might be slow, check out this article on common causes and how to fix them.